Episode 48

Can AI really think?

AI feels like it's thinking. It often seems to truly understand what we're asking it to do.

The reality is quite different. These AI tools predict their outputs with astonishing accuracy. They mimic us in a way that far surpasses most humans' abilities. The result is an AI that feels more than "predictive text'.

What happens when we use these tools, believing they are thinking and understanding us? In this episode, I explore if it's a problem that they don't understand us and what happens when they do.

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About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

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About your host

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Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.