Episode 49

The Importance of the Client's Perspective in Marketing

The best marketing strategy? Start seeing through your client’s eyes.

Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear.

Imagine how much potential is slipping away each time a client feels misunderstood. Without addressing their true perspective, you’re only scratching the surface of their needs.

Learn the five pillars of client-focused communication that go beyond guesswork. This podcast episode explores actionable insights into truly seeing things from the client's eyes.

Align your message, build trust, and watch your results soar as clients feel seen and valued.

Tune in now for a client-centred approach to marketing that works!

About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

About your host

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Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.