Episode 47

Aligning Your Product with Customer Needs and Wants

To make a product irresistible, stop thinking like a seller and start thinking like a buyer.

Are your products missing the mark, no matter how well-designed they are? Many businesses fall into the trap of selling what they think customers need, only to find customers less than enthusiastic.

When there’s a disconnect between what customers truly want and what’s offered, even the best products struggle to gain traction. How much growth is being left on the table because your product isn’t hitting that sweet spot?

Discover the psychology behind aligning products with customer desires, bridging the gap between 'need' and 'want' to make your offer irresistible. Our latest podcast shares strategies to make sure your product resonates.

Tune in now and learn how to make your product not only essential but also deeply desirable to your customers!

About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

About your host

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Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.