Episode 27

Why does no one know how AI works?

No one really knows how AI works, not even the people who created it. This has puzzled me for a long time. Why does no one know how it works?

If we created it, we should know how we built it 🤷🏻

I recently read Mo Gawdat's book Scary Smart, where I learned that the reason we don't know how AI works is that we didn't create it. AI built AI.

In this episode, I explain how AI can build itself and how the complexity of the code it creates means that no human will ever truly understand how it works.

About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

About your host

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Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.