Google’s new AI is bad news, especially for Google

It’s time to look beyond Google search for results

As AI changes Google search results, relying on traffic to build your audience and authority will become increasingly difficult.

People are moving away from search engines to find answers, recommendations, and inspiration. To reach them, you need to show up where your audience is hanging out.

Your content is still the key to finding and engaging with the people you want to work with.

Diversifying where you show up and how you deliver content is an effective marketing strategy that doesn’t rely on Google or any other platform.

For example, I post weekly content on LinkedIn and YouTube, release two podcast episodes, and email my subscribers. It takes a little longer than posting once, but it's less than four times the work. It also ensures I'm not beholden to a platform's obscure AI decisions.

Where else could you be showing up?