Episode 12

Why don’t people buy what they need?

Are you selling what people want, or what people need?

It’s important to consider becuase, people don’t buy what they need. People buy what they want.

The two may be linked but they’re not the same thing at all. Wants and needs are very different and in marketing, it’s easy to get the two confused, or focus on the wrong one.

So what’s the difference between people’s wants and needs and why does this matter for your marketing?

About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

About your host

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Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.