Why does AI get things wrong?

Artificial intelligence can feel like it gets things wrong – a lot.

As a coach, consultant, or small business owner, you may have had false or factually incorrect outputs from AI tools like ChatGPT. And inaccurate responses can take time to fix – which is frustrating if you’re using these tools to save time.

However, this is not a reason not to use AI – often, it’s a case of rubbish in, rubbish out. I believe we’re setting an unfairly high bar for AI tools to meet, especially when we consider the mistakes we scroll past when social media AI gets it wrong.

Let’s reframe the problem: can we help AI get things right more often?

In this video post, I’ll explain the three common reasons AI can produce errors, and why these kinds of output can seem more frequent with AI tools. I’ll also offer practical tips on how to help AI make less mistakes.