Episode 24

Notes from the Den - 10. I'm back with some AI updates

This week, an update on upcoming content and why I'm focusing on the fast-changing world of AI.

If you want to receive my video updates, you can become a subscriber on my website:

https://simonbatchelar.co.uk

Find out more about Summer Camp:

https://happystartupsummer.camp

Transcript
Speaker:

Hello and welcome to Notes from

the Den, coming to you from a

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secret location in the South Downs.

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So I am back from a nice holiday away.

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I went to Japan, which was amazing to

experience lots of different things in

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terms of culture, food, places, people.

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Yeah, it was an amazing experience

and yeah, really enjoyed it.

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However, it is also good to be back.

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And I'm today up in the den,

weather is very changeable.

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It's going between incredibly

bright sun and quite strong

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wind, and then very heavy rain.

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So you might hear a little bit of

that in the recording, because the

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den keeps shaking and wobbling around.

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So, , What have I been working on?

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So Recently I've been listening to a lot

of podcasts about AI, a lot of changes

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in the world of Google and ChatGPT, and

some of these large language models that

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are out there, and what I've been hearing

in these podcasts is that a lot of these

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models that we've seen developing over

the past year or so are all going to

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be updating and in front of a lot more

users, I think, by the end of the year.

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So there's some quite substantial

changes coming to the world of search,

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the world of email, to the world of

marketing, to the world of content.

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video podcasts, blogging, it's all

going to be changing very quickly.

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So I've decided that I'm going to be

doing the next series of blogs, videos,

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podcasts written by me, a human in a

small converted horse box in the South

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Downs, about some of these AI changes

that are coming because I feel like

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there's a lot of hype about them.

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There's some doomsday thinking out

there saying we're all doomed and

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we're all going to lose our jobs

and everything's going to go to pot.

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and Then there's a lot of hype as

well about all these things they're

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going to be miraculously able to do.

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People saying , it's the end of

video content creation and the end of

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blogging and all this sort of stuff.

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And I wanted to offer my opinion that

I hope is somewhere in the middle.

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It's being realistic about it, but

also trying to highlight some of

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the changes that are coming and how

that is going to affect coaches,

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consultants and small businesses.

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So yeah, my focus really is

going to be on that side of AI.

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I've also been networking quite

a lot since I've been back.

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I've been to three networking

events, which in hindsight was

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a few too many to jump back into

in the first week of being back.

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But it's been good to catch up with

people and see a lot of familiar faces.

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But also I've been having some really

interesting discussions about those

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AI topics as well as just where

businesses are at and how they're

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using it and things like that.

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So yeah, that's also been informing

a bit of my thinking around that.

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I've also recorded a video update

for my subscribers, so I've got into

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a bit more detail as to what the

content of the blogs are that I'm

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writing, as well as exploring some of

the new book ideas I've got, and also

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another secret project I'm working on.

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So if you'd like to get those video

updates then do become a subscriber

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on my website, link of course in

the description, that is the end of

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the shameless plug for this episode.

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The other thing that has started this week

e preparation for Summer Camp:

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So if you know the Happy Startup School

at all, you'll be familiar with their

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annual event, which is a three day

business festival for business hippies

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that happens here in a different

location in the South Downs, and they

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get together a lot of people from all

over the world, in fact, who fly in.

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It's about 150 people who come, and

there's some keynote style talks.

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There's lots of activities and workshops

and good food, and you stay in these

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amazing tents, and there's an enormous

big teepee where it all happens, and

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it's on a farm in the South Downs,

and it's quite an incredible weekend.

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one of those weekends that's quite hard

to describe, but I've been doing it for

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about five years now, and I'm part of the

team that helps bring it all together.

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They have a team of people who go along

and , help get the event set up and look

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after everybody while they're there.

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And we had our first team meeting this

week, so that's really exciting to

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hear what they've got planned for this

year, because there's a few different

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changes coming to what's happening

this year, and also to hear all the

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different speakers they've got booked.

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So if you're looking for something a

little bit different and you want some

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in person connection then I would highly

recommend looking into Summer Camp.

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There's a few tickets left I'll pop a link

in the description because it's definitely

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a well worth event checking out.

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Even if you can't make it this

year maybe you can jump on

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the wait list for next year.

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So it feels good to be back in creative

mode, writing and making content again

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for you all, and I'll be back next

week from the den with another update.

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So until then, happy marketing!

About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

About your host

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Simon Batchelar

Simon Batchelar is a marketing consultant and the co-founder of Pallant. They are the author of Reframing Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 450 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.