Episode 52

How to Make the Client the Hero in Their Journey

Want to turn your clients into loyal brand advocates? It starts with one simple shift: Make them the hero of their journey.

By positioning your client as the main character and guiding them through their story, you build trust and create lasting connections. This approach leads to enthusiastic recommendations and organic growth.

Learn more in our latest podcast on why making clients the heroes of their stories is key to success in marketing and beyond.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Reframing Marketing
Reframing Marketing
A podcast about effective and ethical marketing

Listen for free

About your host

Profile picture for Simon Batchelar

Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.