Episode 34

Do I need AI in my business?

Do you need AI for your business?

The short answer is no.

Despite the AI hype machine, it's not essential for your business - yet.

That said, it is really good at specific tasks, and if you don't at least explore the possibilities, you might miss out on a helpful tool.

The challenge for any business is knowing where AI offers efficiencies and where it can waste time or be a real risk.

How can you decide which AI is right for your business?

This week, I'm rising above all the AI hype to examine whether you need AI in your business. I meet many people who are not using it and doing just fine. I also meet those who have gone all in. So how do you decide what's right for your business?

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About the Podcast

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Reframing Marketing
A podcast about effective and ethical marketing

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About your host

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Simon Batchelar

Simon Batchelar is a marketing mentor and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 20 years’ experience running their own marketing agency, Simon has transformed over 400 small businesses.
Simon spent 10 years as a TV and commercial sound editor, working on Oscar and Bafta-winning programmes.